MSP Marketing: Start Here
An easy 3 step lead generation system any MSP can use
About the Book
A short book built around a three-step lead generation system: build audiences, grow relationships with them, then convert those relationships into clients. It discusses four problems that keep MSPs from winning new clients, the order in which to do marketing tasks, and an eleven-item checklist of tasks. It also argues for handing the work to staff or freelancers instead of doing it personally.
The author runs an MSP marketing program and podcast. The book suits an owner with no marketing plan who wants a simple sequence to follow and a task list to delegate, and is quick to read in one sitting.