Marketing
Every MSP says it’s proactive and responsive, so nobody hears it. Position your MSP clearly, publish content that earns attention and run campaigns that bring leads.
- Position your MSP apart from the one down the road.
- Plan content and campaigns that bring in qualified leads.
- Track which channels turn into signed clients.
The Problems This Job Actually Has
Content nobody at a client would read
What an owner actually searches for, and the page that answers it.
Leads that come from nowhere you did
Referrals, and the process that produces them on purpose.
A website that says what everyone says
Positioning that names the client and the problem.
Campaigns measured on clicks
The number that connects a campaign to a signed client.
Featured Template
Price Increase Letter
You know your rates are too low. The hard part is the letter. This one says the number, the date and the reason on one page, with the rules for when to send it.
- 2 pages
- Template
- Free with an account
What Is New
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You're at a chamber mixer and someone asks what your MSP does. You launch into the list: IT, security, cloud, help desk, backup, maybe some cabling.