Sales & Marketing
Referrals got you here, but they won’t bring the next ten clients. Learn who to target, what to say to a business owner and how to close without cutting your price.
- Find and qualify prospects who fit the way you deliver.
- Run discovery calls, proposals and QBRs that move a deal forward.
- Market your MSP with the channels that bring in real leads.
The One Sentence That Tells a Prospect Exactly What Your MSP Does
You're at a chamber mixer and someone asks what your MSP does. You launch into the list: IT, security, cloud, help desk, backup, maybe some cabling.
Find Your Problem
Six parts of winning and keeping clients. Start with the stage where your deals most often stall.
Positioning and the Offer
What you sell, to whom, and the sentence that says it.
1 resourceProspecting and Outreach
Lists, sequences and the calls that reach a founder who runs the place.
1 resourceQualifying and Discovery
The questions that find the real problem before the proposal does.
1 resourceProposals and Closing
The proposal that gets read, the price that holds, and the yes.
1 resourceMarketing That Produces Leads
Content, referrals and campaigns MSPs have actually got leads from.
1 resourceRenewals and QBRs
The meeting that renews the contract, and the one that raises the price.
1 resourceLatest Articles in Sales
All Articles →The One Sentence That Tells a Prospect Exactly What Your MSP Does
You're at a chamber mixer and someone asks what your MSP does. You launch into the list: IT, security, cloud, help desk, backup, maybe some cabling.
Discovery Questions That Find the Real Problem Before You Write a Proposal
You spend an afternoon writing a proposal. It's thorough. It's priced fairly. You send it over, and the prospect goes quiet.
Run a QBR That Renews the Contract and Sets Up the Price Increase
Picture the QBR you ran last month. Slide one was ticket volume, slide two was ticket volume by category, and by slide three the owner was checking their phone.