Simplified Cybersecurity Sales For MSPs
The Secret Formula For Closing Cybersecurity Deals Without Feeling Slimy
About the Book
A short guide to selling cybersecurity services. It offers a step-by-step formula for marketing and selling security, with applied examples and observations on running the sales process. The author is a mentor who has grown several companies and divisions in the MSP space. The subtitle promises closing deals without feeling slimy.
It suits an MSP owner who delivers security work but struggles to turn it into signed agreements, or who is uncomfortable selling on fear. It is a quick read for an owner who handles sales conversations personally.