The MSP Growth Funnel

A guide to marketing and selling managed services treated as one funnel. It covers inbound marketing and lead generation along with the later sales stages, and draws on real cases from the managed services industry. The author grew and exited an MSP in 2018 and wrote the book to help others do the same.

It suits an MSP owner who needs a repeatable way to find and win clients rather than relying on referrals. It is a starting point for owners who have not yet set up marketing and sales as a system, and gives a view of how the pieces connect.