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Valuation

The multiples, the adjustments and the number a buyer actually pays.

  • Understand how multiples are applied to an MSP's recurring revenue.
  • Calculate the adjustments a buyer makes to your reported earnings.
  • Estimate the number a buyer will actually pay, from your own figures.
An owner on the phone taps a calculator beside a sheet of paper as a technician carrying a laptop walks past.

What Your MSP Is Actually Worth: The Multiple, the Earnings, and the Cash

A buyer says "I'll pay you six times." Your first question is six times what? Monthly recurring revenue? Annual? Profit?

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