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Raising Prices

The increase, the letter, the timing per client, and the conversation that follows.

  • Set the number from your cost to serve, not from what feels safe.
  • Send the letter sixty days out, from the owner, in four paragraphs.
  • Answer the three objections before the first one arrives.
An MSP owner at a desk with a printed client spreadsheet, a calculator and a folded price increase letter.

Raising Prices Without Losing Clients

How an MSP raises prices without losing the clients worth keeping: pick the number first, send the letter before the call, and answer the three objections.

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Every Article on Raising Prices

An MSP owner reviewing a vendor invoice and a renewal agreement side by side at a desk.

Renegotiating a Renewal When Seat Prices Rise

What an MSP does when a vendor raises per-seat prices mid-contract: know the cost, decide pass-through or absorb, and hold the renewal conversation.

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The Tool for This Topic

Price Increase LetterThe increase, the letter, the timing per client, and the conversation that follows.Free TemplateGet the Template

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